Social intelligence, perception and self-presentation of personality in digital communication

Authors

Simon Kuznets Kharkiv National University of Economics,, Ukraine
https://orcid.org/0000-0002-1050-8495
Kharkiv National Automobile and Highway University,, Ukraine
https://orcid.org/0000-0003-3107-1103
Kharkiv State Academy of Culture,, Ukraine
https://orcid.org/0000-0003-3323-4463
National University "Yuri Kondratyuk Poltava Polytechnic",, Ukraine
https://orcid.org/0009-0004-8942-9176
О. М. Beketov National University of Urban Economy,, Ukraine
https://orcid.org/0000-0003-1053-2417

Keywords:

social intelligence, social perception, self-presentation, digital communication, reflection, empathy, identity

Synopsis

The chapter theoretically substantiates and empirically investigates the features of social intelligence, social perception and self-presentational behavior of an individual in digital communications. It is determined that social intelligence in a digitalized society functions as an integral cognitive-emotional system that provides understanding of social situations, interpretation of online signals and symbols, regulation of interpersonal interaction and maintenance of authenticity in virtual space. The mechanisms of social perception of online communication are analyzed, in particular the influence of the limitations of non-verbal signals and specific effects on the accuracy of perception of communication partners. The psychological features of digital self-presentation are highlighted, its connection with self-monitoring, identity and psychological well-being of the individual.

Empirical research revealed correlations between the level of social intelligence, reflection, empathy and self-presentation strategies of young people in digital interaction. The structural modeling method allowed us to determine the cause-and-effect relationships between the studied constructs and build a hierarchy of their influences. The results obtained expand modern ideas about the social and psychological factors of online communication and outline the prospects for the development of competencies necessary for constructive interaction in the digital environment.

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71-88

Published

March 31, 2026

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ISBN-13 (15)

978-617-8360-24-5

How to Cite

Afanasieva, N., Morhunova, N., Borysova, A., Klevaka, L., & Sokolova, H. (2026). Social intelligence, perception and self-presentation of personality in digital communication. In N. Morhunova, I. Levchenko, & A. Kholodov (Eds.), PSYCHOLOGICAL-PEDAGOGICAL AND LINGUODIDACTIC PROBLEMS OF LANGUAGE EDUCATION UNDER CONDITIONS OF SOCIETY DIGITAL TRANSFORMATION (pp. 71–88). Kharkiv: TECHNOLOGY CENTER PC. https://doi.org/10.15587/978-617-8360-24-5.ch5