Principles of activation of investment and innovation activities of enterprises
Keywords:
Digitization, pandemic COVID-19, Russian-Ukrainian war, digital HR, economic growthAbstract
At industrial enterprises, a situation has developed leading to a slowdown in investment activity
and, accordingly, a deterioration in innovative development. Undoubtedly, enterprises need
to attract investment resources in order to improve their financial situation, restore activity indicators
and activate innovative development. At the same time, it is expedient to form methods,
ways, and tools to activate, increase indicators of investment activity of enterprises, which will
contribute to further innovative development. In addition, the stability of investment and innovation
activities is a tool for ensuring and increasing the level of financial and economic security of
an enterprise and enhancing its competitiveness.
In the context of digital transformation, an important issue is the innovative development of
enterprises, the introduction of digital technologies, which also increases the level of security.
Therefore, studying the state of investment and innovation activities of industrial enterprises
and developing mechanisms to improve it in order to increase economic security is a pressing
issue. Along with this, the development of a mechanism for the activation of investment and
innovation activities as a tool for ensuring the financial and economic security of industrial enterprises
will allow for the formation of measures to restore these types of activities, contribute
to increasing the level of financial and economic security and ensure the stability of financial and
economic activity.

PROSPECTS FOR THE DEVELOPMENT OF THE STATE ECONOMY THROUGH ITS DIGITAL TRANSFORMATION AFTER THE RUSSIAN-UKRAINIAN WAR IN THE PANDEMIC OF COVID-19